Hello dear STIU students your Insider is excited to tell you that a Google AdWords workshop will be held at Rama 9 on the 1st and 2nd of August. The workshop is a good opportunity for you to learn more about how advertising works in the digital world. Google AdWords is an advertising service, which enables businesses to run and display their advertising using keywords on Google search engine. When people search for information using those keywords, advertisements appear in the search results.
The workshop will equip STIU students with the relevant knowledge, skills, and tools that will assist you to become more successful in an ever-growing digital world. On the first day of the workshop you will learn the basics about digital marketing and foundational elements of the Google AdWords platform. The second day is all about video advertising on Google’s advertising network YouTube. At the end of the workshop, students will also get some hands-on training on the Google advertising platform. The workshop also offers Google AdWords certification, which will provide STIU students with the following benefits:
– The certification makes your resume stand out and demonstrates your expertise, showing prospective employers that you’re a certified online advertising professional with a personalized certificate.
– You will learn about other tools. By learning to use AdWords in depth, you will become a better Google Engage user along with some other services and tools.
– You will be great at doing businesses, as Google tools provide you the insights and ability to capture the market opportunity in the fast changing world.
Since technology is changing rapidly, Google AdWords updates their platform constantly in order to keep up with the modern world. Thus, the certification is only valid for one year and when the certificate expires you can go through provided online resources and retake the exam.
The workshop is a must for students who study Digital Marketing, Social Media Marketing and E-Commerce. However, your Insider recommends all students who are interested working in the field of marketing or who have a genuine interest in digital “things”, to join the workshop since the whole market is about to digitize. To get more information you can contact ajarns Shrimoyee Sen and Martin Feichtenschlager.