Basic Cores

A study of communication and culture and how people of different cultures interrelate; a variety of topics— stereotyping, the deep structure of culture, retaining identity in intercultural interactions, characteristics of

ethnocentrism—will be covered; the perception of cultural values and the reality of the influences these values have on business, education, health care, and ethics.

This course will introduce students to rhetorical theory and the principles of argumentation and arrangement while critically assessing speeches delivered by students. By the end of the course, students will be able to develop and deliver a strong and persuasive speech on current issues using researched evidence.

This course introduces students to the concept of ethics. Students will learn how to make decisions when dealing with ethical dilemmas in both, personal life and business situations. They will develop critical thinking by analyzing current news understanding cause-effect before making assumptions. The ideas of developing empathy and becoming open-minded are also some of the main objectives of this course. They will also be able to learn how to create a basic non-profit organization and measure the social impacts of their activities.

This course introduces students to all facets of the profession of public relations and advertising. Students will have the opportunity to analyze the importance of public relations and advertising hold in society and their relationship to various media outlets. Students will cultivate a critical understanding of the vast media industries, the created products, and the impact it has on audiences.

This course will introduce students to the field of journalism and the fundamentals of news theory. Students will learn how to conduct research, generate topic ideas, evaluate current affairs, and synthesize the

information. The course will also teach students the fundamental concepts and techniques of writing, such as the inverted pyramid.

This course concentrates on the talent in front of the camera or microphone, developing students’ abilities to present various forms of news media from TV, current affairs to a radio. Media presentation includes a strong technical overview of how various recorded media performances are produced and prepared, allowing students to be versatile in all aspects of media production. Students will learn how to become effective communicators and build confidence in being able to speak in front of an audience in any given situation.

This course examines the fundamental principles and theories of persuasive communication, specifically exploring how to communicate in various situations and how to effectively persuade in an ethical manner. Students will explore the relationship between information, persuasion, and the media in the digital age.

This course focuses on comprehensively developing students’ creative and design thinking that drive innovation. Students will learn both theories and practical application of the design process
Through this course.

Major Requirements

In this model students will get an overview of digital image-making from the perspective of commercial history, explaining the characteristics of, and best uses for common industry-standard software packages used in the production of digital imagery to acceptable technical and aesthetic standards following standard workflow processes.

The objective of this course is to prepare students for industry careers in radio, television, including positions in programming, advertising, promotion and management. The course will introduce students to the fundamentals of working with broadcasting technology such as working in a studio environment, operating cameras, setting lights, and audio capture. Students will have a chance to try all roles in the broadcasting production allowing students an understanding in the process from production, post production to final product.

This course will introduce students to the process of desktop publishing, specifically publication design and production techniques. Upon completion of the course, students will be able to design newsletters, brochures, magazines, and other printed materials.

This course introduces students to the foundation and principles of moving images. The course will cover the craft of visual storytelling from its historical beginnings to its role in current societies. Students will have an opportunity to explore the many genres along with formats for documentaries, short narrative films, or experimental cinema. This course is project-based allowing students a hands on approach along with producing production for themselves.

This course examines various script formats for media productions. Students will have the opportunity to examine the differences from drama to TV scripts along with industry standard preproduction documentation materials. The course will introduce students to the foundational elements in screenwriting such as the three act structure, character archetypes, and transformations in narrative dramas.

This class enables students with a strong understanding in the development and application of storyboards to be used in all forms of video productions. Students will learn about the tools, methods and techniques used in constructing a visual story along with various narrative structures. Students will have opportunities to participate in pitching stories and participate in small productions to fully understand shot to composition. Storyboarding will include some script writing along with looking at writing short stories using an industry

standard format.

This course will introduce students to theories and practices of media management. Students will understand the role of media managers and develop relevant skills for various media industries, such as problem-solving, documenting and reporting, marketing and demographic analyses, and media training.

This course is designed to provide the student with an understanding of media business models. Students will learn fundamental business concepts and how they apply specifically to the media industry. This is an experiential course that focuses on developing students’ abilities to apply media business models to new venture creation and freelance activities.

This course allows students to draw together their classroom and professional experiences to produce a final graduation project that deals with a relevant issue in the field of mass communication. This individual project can take on different forms, depending on the student’s field of interest, such as a documentary, a communication campaign, or an advertisement. An advisor will be assigned to provide support and guidance through the completion of the special project.

Major Electives

Visual Storytelling Minor

This course provides students the opportunity to build a comprehensive grounding in technology and audio- visual theory, alongside studio based productions offering an experience in a real-world environment. Students are given the chance to specialize in a given area of the production process to foster fluency and understanding of both post production and broadcasting sides of a given production. The course is very hands on offering a balance between theory and practical application in the broadcasting process.

This course teaches students advanced technical and conceptual aspects for photography. Students will learn more advanced editing skills, specifically the manipulating and editing of images. Upon completion of the course, students will create and compile a portfolio of photographs.

This course expands on from introduction to photography by examining the image itself. Students develop analytical skills when creating photographic images to express visual narratives to be utilized in a wide range of mass media outlets such as various print publications, websites and new media. This course explores the area of visual communications by looking at how visual elements such as composition and subject convey thoughts and feelings.

This course builds on the concepts taught in MAS 360 Storytelling for Film and Television. Students have the opportunity to develop topics and themes of their own interest to create short documentaries, experimental cinema or TV productions. The course will address advance techniques in editing to communicate complex ideologies, camera control to express tone and manner, along with script development.

This course offers students a combination between design elements and video to create a final broadcast ready production. Students will develop computer fluency to generate on air graphics, motion graphics, and opening title sequences. In addition students will develop skills in augmenting video and audio in such areas as color correction, foley sound, and audio sweeting to an extensive look at exporting projects to be viewed in a wider range of formats.

This course introduces the students to the many controlled apparatuses that are required to produce stunning product photography which can be used in a wider range of application from magazines, to advertisement. Student will be introduced to the studio environment examining fundamental principles such a light theory, camera angles, and working with props.

The Color Theory module exposes the student to the theories and application of color, as it relates to both print and screen. Students will learn about the color wheel and its use in the effective creation of color harmonies, as well as about the properties of color (hue, saturation, value, etc.), and application of theory to design. This course involves the development of color perception, expression, and application in traditional and digital imagery through a series of problem solving exercises and projects.

Media Content Development Minor

This course will introduce students to the concepts of magazine writing and production, with an emphasis on how to effectively combine words and pictures. Students will develop their writing, editing, photography, design, and productions skills related to magazines and websites. Throughout the duration of the course, students will work on creating and producing a professional quality magazine.

Subject Description

The course will introduce students covering arts and entertainment issues and events. Studies will learn the journalistic techniques used to write feature articles and reviews. The course will also explore the ethical issues related to covering celebrities, specifically the issue of privacy.

This course looks specifically at digital tools and platforms that provide media practitioners with new and innovative ways to publish and promote content. The course will survey the different types of new media and the effects it has on users. Students will learn how to effectively use new media for different media professions, such as journalists, advertisers, and public relations.

This course is designed for developing writing and reporting skills, knowledge and career opportunities in sports journalism. Students go beyond reporting of just competition and column writing and include studies in ethics, sports as business and entertainment, and cultural importance of sports in society.

This course builds on foundation for screenwriting with a deeper analysis of script elements. The course examines film and television screenplay structure, analyze dramatic strategies in film and television, learn and apply correct script form, and creatively engage in the various stages of original scriptwriting. Students will have opportunities to develop scripts on topics and themes of their choice.

This course is designed to provide students with additional training to enhance their news writing and reporting skills. Students will learn how to generate new story ideas, audio techniques, and video storytelling strategies. Students will be required to develop and produce news packages that could potentially be included in a newscast.


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