CREATIVE MEDIA DESIGN

Basic Courses

Students will be taught the skills and abilities to implement and analyze a variety of design research, ideation and development methods, in order to generate, examine and revise solutions to briefs, as well as develop personal design & development approaches.

They will also build working knowledge of a variety of problem-identification, investigation and ideation methods, enabling the development of personal problem-solving and reflective processes, so that design outcomes have depth, originality, are fit for purpose, and meet or exceed client/audience expectations.

The Color Theory module exposes the student to the theories and application of color, as it relates to both print and screen. Students will learn about the color wheel and its use in the effective creation of color harmonies, as well as about the properties of color (hue, saturation, value, etc.), and application of theory to design. This course involves the development of color perception, expression, and application in traditional and digital imagery through a series of problem solving exercises and projects.

This module is an introduction to the Elements and Principles of design, and will give students an insight their use and applications in the goal of solving various design problems. Emphasis is placed on learning and using the language of design, how to think like a designer, how to judge between good and bad design, and how to implement these skills in the solving of various design problems.

Students will also develop compositional skills through the analysis of such things as spatial relationships, hierarchy, and alignment. These skills will be put into the practice through a series of exercises and projects employing both traditional and digital tools.

An introduction to drawing and traditional rendering skills with an emphasis on depicting objects accurately from direct observation, or through the use of reference images. Students study the visual translation of shape, proportion, and perspective—as well as the interpretation of objects through line, shape, and value, studying how light hits surfaces and creates cast shadows. Drawing techniques are used to develop these skills as a means of communicating ideas and thoughts effectively.

This module will present the historical context for the graphic arts of calligraphy, typography, book design, diagramming, and illustration. Emphasis on the relationship of these applied arts to the technology, and social history, as well as the application of this visual language to contemporary design problems.

In this model students will get an overview of digital image-making from the perspective of commercial history, explaining the characteristics of, and best uses for common industry-standard software packages used in the production of digital imagery to acceptable technical and aesthetic standards following standard workflow processes.

This module will help student develops basic principles that guide the form and function of the printed page; symmetry and asymmetry, order and disorder, tension and balance, contrast of value and scale, method of dividing space from the Golden Mean of Greece to the contemporary Swiss grid system. Students will also be shown how various elements combine to make a successful layout, using words and images to communicate ideas effectively.

By studying the language of type through its application to real world projects, students will gain strong working knowledge of this essential element of graphic design. This module explores such areas as typographic terminology, readability versus legibility, typographic contrast, hierarchy of information, display versus body text, and its use as a tool for visual problem solving.

This module provides a foundation in web site development through practice and hands-on activities. Students prepare web-based solutions through thoughtful, structured design with a focus on content structure as well as presentation. Web pages are developed using current methodology including CSS3 and HTML5.

This module in photography will introduce the student to the use of the adjustable camera, use of exposure meters, f-stops and shutter speeds. The students will study the history of photography as a reference point for their own image making. Also they will be challenged to find their own interpretation and approach to visualize themes with images.

Major Requirements

This module will introduce students to the basic concepts of 3-D modeling. From the use of three- dimensional form and space to the use of current best practices, standards, tools, techniques and processes, specific to 3D Design and development, such as modular modeling, hard surface modeling, and organic modeling.

This module will develop a deeper understanding of good topology and the skills and abilities required to plan, prepare, manage and revise and produce 3D models utilizing a variety of 3D design research, ideation and development methods, in order to design models to an acceptable technical standard following standard workflow processes.

This module will introduce students to the basic tools, techniques and processes of motion design. Through the use of theory and the visual language of motion design students will be able to enhance their visual narrative skills.

This module explores the visual and technical aspects of planning, designing, and prototyping screen-based interactive designs. Students investigate information design with emphasis on organization, navigation and usability. With an emphasis is on visual communication principles and visual presentation aspects of web pages, including page layout, typography, color theory, navigation, and image creation and editing.

This module will provide participants with an introduction to the knowledge and skills of video pre- production and production. Pre-production practices include: planning, concept and narrative development, mise-en-scene, split script, and camera, with an emphasis on storyboarding. Production practices include: camera operation, continuity, and shot composition.

This module will provide participants with an introduction to the knowledge and skills of post-production practices include: editing, overlay graphics, audio, transitions, animation, montaging, and video formats.

This module student will engage in the research, conceptualization, design, and execution of complex design projects with concentration in editorial and publication design, book design, and other comprehensive narrative and editorial design challenges. Students will learn to define style guides, create mastheads, generate content and maintain consistency throughout a major publication project.

Students build a portfolio based on studio assignments with an emphasis on portfolio presentation skills. Working individually with the instructor, each student will select representative pieces to discuss and refine. Emphasis will be on showcasing a unique style and demonstration of conceptual abilities and technical competencies.

Students will also add to their portfolio work by selecting an advanced project in consultation with lecturers, so that students may extend their studies by in-depth exploration of a particular specialization. Students develop proficiencies with previously introduced materials and techniques and their application to specific design problems.

Continued investigation of topics introduced in Portfolio1. Students prepare a portfolio for a job search that demonstrates professional competence in design, concept, technical skills, and craft and meets high standards of excellence. New projects are combined with past project revisions to create a comprehensive, market-ready portfolio presentation reflecting each student’s best and unique capabilities.

This module is for students who plan to write a thesis in New Media Design, and is required of all design students. Seminar participants will develop their research topics, review relevant research, and frame their research questions and arguments, choose and analyze an appropriate methodology, draft the introductory and methodology sections of their theses, and design a complete prospectus of the project.

Major Electives

Select 6 subjects for a total of 24 credits from the following

This module will study design systems as applied to corporate identity, integrated branding material, and symbology as a component of communication systems. Also introducing students to target audiences, and strategic brand development by means of research, study and analysis.

Information graphics are concerned with the visual display of data and consequent reading of meanings in formats such as diagrams, labels and signage. This module focuses on the functions and theories of information design by addressing these ideas from a production and consumption perspective. With a focus on developing knowledge and skills on how to work with text, graphics to communicate quantitative data visually and effectively.

This module will develop advanced skills and using hand-made books as a means to investigate type, image, narrative, sequence, popup, folding and binding techniques. Students will have to successfully complete practical exercises and an integrated project in order to complete the module.

This module covers the application of typographic principles to applied communication design projects of moderate complexity. Students strengthen skills in building typographic relationships and detail, creating sophisticated typographic layouts, including dynamic use of the grid, and employing type use and choice for creating expressive, conceptually-based typographic design. An emphasis is placed on the history of type, anatomy of letter forms and appropriate uses of prescribed typefaces.

The module will discuss technology, human factors system, products, and services to make them easier, safer, and more effective for human use. By understanding the user’s viewpoint and technologies effect on people, we can better plan for selection, design, implementation, and use of technology so that the effects are positive rather than negative. It emphasizes principles and concepts, and profiles examples of applications.

The course focuses on key marketing concepts, the role of marketing within organizations, and the role of marketing in society. It evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. This will involve research and analyzing customers, company, competition, and the marketing environment; identifying and targeting attractive segments with a strategic position; and making product, pricing, communication and distribution decisions.

Emphasis is placed on strategic design and planning, creative process, project management, and studio management. Students demonstrate skills in research, conceptual development, persuasive writing and communication, negotiation, initiative, collaboration, and team dynamics.

This module serves to introduce students to study of the foundation of advertising from historical to current marketing strategies, including research, account service, copyrighting, art direction, illustration, photography and self-promotion.

This module will introduce students to design concepts and practical applications of package design and construction. Students analyze and create three-dimensional and graphic solutions for several packaging problems: labeling, redesign, and a box structured for reuse. Students will seek creative alternatives to conventional packaging through more environmentally benign designs. Project assignments involving students in problem-solving various aspects of package design, while considering of the relationship between package design and related fields, such as branding, advertising and information graphics.

This course explores sustainable. The objective is to apply various eco-design theories while exploring practical techniques and applications specific to design.

Students acquire new insight into the design process and the aesthetic and physical relationships between humans and nature, as well as new techniques and tools such as life cycle assessment and planning, sustainable design principles, process and material evaluations that incorporate sustainability into everyday design work.

This module is designed to train the students to develop the skills to locate, understand and critically evaluate information from books, journals, the Internet, and primary sources in order to do effective research. The aim is for them to develop an individual project (linked to the research project) from conception, to finished artwork and concluding with a professional presentation. Students will be responsible for initiating their ideas, in-depth research, analysis, project planning, concept development, implementation and presentation.

Internship

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