BBA Entrepreneurship major is for students who want to establish their own business and be their own boss or help expand your family business internationally. The program is about how to generate creative ideas, transform into conceptual model, construct the ideas into viable business opportunities, and eventually commercialize them with global entrepreneurial networks and connections. Upon accomplishing of the program students gain business knowledge and the right skills for successful running their businesses in the real world.

The program offers unique opportunities for its students, who will be able to:

  •  Collaborate closely with other universities around the world.

  • Have connections with the Local Chapter of International Chamber of Commerce, which means that students are able to reach out to 400,000 entrepreneurs of 6,000 local chapters in 150 countries.

  • Have one internship with a start-up company and gain 3 months of precious experience on how a start-up company is run.

  • One real final practical hands-on self-operating business with great global business connectivity

  • Be part of the program’s own incubator for creating, developing ideas and STIU’s Local Chamber of Commerce to learn how organizations manage their businesses.

Basic Courses

Importance of Accounting and accounting information, ethical standard for professional accountants, conceptual framework, double–entry system, analyzing and recording business transactions, flow of accounting data, trial balance, adjusting process, closing the books and completing the accounting cycle, preparation of the financial statements, accounting for merchandising and service organizations, voucher system, fraud, internal controls and Cash.

Purpose and major characteristics of Managerial Accounting, the reporting of manufacturing activities, cost concepts, cost accounting systems, cost-volume-profit analysis, tools for management using in short-term and long-term decision makings, preparation of master budget and Financial Statements analysis.

Theories, concepts and functions of the management process, the organization of business operations, management responsibilities, and different environments.

This course provides an introduction to the basic tools of economics and provides a rigorous framework for understanding how individuals, firms, markets, and governments allocate scarce resources. Students will learn microeconomic concepts relevant to management including; pricing decisions, risk aversion and risk sharing, moral hazard, and adverse selection. The focus of the course is on the application of economic tools rather than a purely theoretical understanding.

The legal system governing business transactions. The legal environment in which businesses operate, relating to general partnerships, limited partnerships, limited liability companies, small closely-held corporations, and large publicly-traded corporations. Topics covered include contracts, sale of goods, insurance, international law, consumer protection legislation, warranties, product liability, and other consumer law subjects.

The meanings, assumptions, concepts, roles and functions of marketing, the marketing structure, along with the processes of segmentation, selecting target markets, analyzing consumer behaviors, conducting marketing research, and preparing the marketing mix are covered in this course.

This course is designed to provide the student with some foundational ideation/ innovation concepts as well as engaging the student in reality-based ideation. The objective is for the student to develop their awareness and abilities in understanding the role ideation/innovation plays in today’s value creation process. This is an experiential course that explores the student’s creativity and skills to generate business ideas and concepts. Once ideas are developed, the class works on strengthening the ideas and concepts and developing these into prospects for start-ups. Finally, a venture screening filter is introduced and the field is narrowed to high potential business.

This course focuses on the effective communication within the business environment where students will learn how to write, talk and behave in entrepreneurial scenarios. The use of polished writing and formal vocabulary, as well as critical thinking, problem solving, leadership and motivational attitude are some of the skills that will be studied in this course.

This course emphasizes data analysis as it relates to business decision-making. Topics include comparisons involving means and proportions, ANOVA, correlation and linear regression, and multiple regression.

Major Requirements

Introduction to the discipline of human resource management and organization behavior, traditional functions of management are presented: HR planning, recruitment, training and development, leadership and personality theories, performance management systems, compensation and benefits, and handling layoffs and exiting employees, the role of human resources in an organization.

The principles and process of strategic management, strategic planning tools, the function, control and evaluation of strategic management in profit and not-for-profit, case study analysis.

This course aims to develop students’ cognitive framework to be ready for the entrepreneurial opportunities and challenges they will face in their careers. The entrepreneurial mindset cognitive framework consists of Vision, No Fear of Failure, Creativity, Initiation and Passion. With this entrepreneurial mindset framework, students will be prepared and be ready for entrepreneurial opportunities and challenges in their lives and careers.

In this course, student will collectively define and study services and product service systems, and learn the basics of designing them. It provides an overall framework for market analysis, planning, product designing, process designing, and delivering product. It focuses on the benefits of a systematic approach to development and delivery and walks through the various phases of this process.

In this capstone course, students learn and apply powerful frameworks and methodologies that are useful not only for planning and launching entrepreneurial ventures, but for corporate -business- development and, market-entry as well. Real-world lessons from entrepreneurs and investors are supplemented by a term-long project that entails students researching and developing a business/ project plan and investor presentation with the goal being for students to reach a pre-launch stage, with the professor’s coaching.

Students will have the opportunity to create and fully develop their own product or service and concept validation after conduct fully business plan. Real-world entrepreneurs and business experts will serve as coaches and mentors guiding student teams through the process of ideation, market research and market validation.

This course will develop students’ knowledge on how to design an effective organization and instill a high performing culture. Finally, it highlights basic strategies for career development and succession planning for New Venture.

This course teaches the entrepreneurial divergences and perspectives of nascent, early stage, established and generational entrepreneurs under opportunity driven, necessity driven, urgency driven and emergency driven conditions. This course equips students with psychological and practical skills, cognitive appraisal and coping styles and adjustment to problems enabling entrepreneurs to deal with crisis, growth and negative growth, business failure, company survival and closure, reconstruction and entrepreneurial restart and also with well-planned and successful executed exit strategies

This course focuses on the financial aspects of entrepreneurship. Students will develop fundamental knowledge and financial skills specific to each entrepreneurial stage. First, this course will provide financial tools at the opportunity stage to help entrepreneurs to evaluate and assess their business opportunity and new venture idea. Second, it will provide basic strategies to identify and access sources of funds during the business venturing stage. Lastly, it will help entrepreneurs to plan for firm growth, and to consider liquidity events such as initial public offerings, sales and mergers.

This course focuses on the practical action stages of entrepreneurship. That is, without action, entrepreneurial ventures do not exist. Students learn the theoretical side of entrepreneurial behavior through effectuation theory. By applying effectuation theory, students will learn how to choose goals and take action like entrepreneurs. Students learn to base decisions and actions on situation analysis and resources available using experiential teaching methods. This would be the capstone course if the entrepreneurial track becomes a concentration in the future.

Major Electives

This course provides fundamental knowledge of social entrepreneurship. Through this course, students will learn the basic definition and nature of social entrepreneurship and how it is different from entrepreneurship in typical business environments. They will be able to understand the value of social entrepreneurship to create positive social change, and to foster economic and social equality. Lastly, they will learn how to design social entrepreneurship business models that are both successful and sustainable.

Leading a family business and creating the family business succession as a shared joint vison cross- generational, this course explores the strategic, operational, financial, legal, family, career and business issues found in family-owned and managed companies or privately-held firms in opportunity driven, necessity driven, urgency driven environments and the understanding of the angle trisection of the “Family Company’s Capital”, often accumulated over family generations, the “Family Office”, and “Individual Related Assets”, which includes property management, financial services, day-to-day accounting and payroll activities, and management of legal affairs as well as family governance, financial and investment education, philanthropy coordination, and succession planning and dealing with of non-family members and in-law family members.

Successful entrepreneurs must learn to negotiate building sustainable relationships. Win-Win Negotiation is what entrepreneurs are aiming for. And applying deal making skills and driving and delivering sales profitably and powering profitable sales growth. Negotiation and Selling is considered more creative entrepreneurial art than science.

Developing successful sales in strategy and practice, incorporating the customer into the sales strategy, designing a win win negotiation strategy and a winning sales force, benchmarking success of negotiation and sales, motivate sales force to succeed, leverage and scale sales operations.

This course teaches digital marketing & technology skills for entrepreneurs and their practical implementation for the local, national, regional or global market. The demand relates equally to SME and to innovative business units or Spin-offs in large family businesses and corporates. The particular importance is “the how to do it yourself” with limited financial, technological and human resources. Understand IT through real-world challenges such as industry 4.0, coding for entrepreneurs, design, SEO and site analytics and launch your website and social media presence to promote profitable business from the start.


This course offers students the opportunity to intern for a quarter at either emerging or established startups. Students work alongside key decision makers and learn cultural experiences at a startups. Upon completion of the 1st internship, students will be able to learn how to generate ideas and discover opportunities, validate their business concept with primary market research and action, determine the feasibility of their opportunity with industry, market, and customer analysis, allowing them to articulate the problem, social, and/or economic needed.

In the Ventureship, students shape business opportunities and execute their own venture. Integral components are market research and customer pitches, prototype building, technology affirmation, and leadership team building, using business models to pivot their organizations. In launching their ventures and creating revenue streams, students learn to market products / services and secure funding for venture growth. One-on-one mentoring in fund raising and/or by investors prepare students for sales discussions, talks to investors, and refined venture models.

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