EVENT MANAGEMENT

Basic Courses

Importance of Accounting and accounting information, ethical standard for professional accountants, conceptual framework, double entry system, analyzing and recording business transactions, flow of accounting data, trial balance, adjusting process, closing the books and completing the accounting cycle, preparation of the financial statements, accounting for merchandising and service organizations, voucher system, fraud, internal controls and Cash.

Purpose and major characteristics of Managerial Accounting, the reporting of manufacturing activities, cost concepts, cost accounting systems, cost-volume-profit analysis, tools for management using in short-term and long-term decision makings, preparation of master budget and Financial Statements analysis.

Theories, concepts and functions of the management process, the organization of business operations, management responsibilities, and different environments.

This course provides an introduction to the basic tools of economics and provides a rigorous framework for understanding how individuals, firms, markets, and governments allocate scarce resources. Students will learn microeconomic concepts relevant to management including pricing decisions, risk aversion and risk sharing, moral hazard, and adverse selection. The focus of the course is on the application of economic tools rather than a purely theoretical understanding.

The legal system governing business transactions. The legal environment in which businesses operate, relating to general partnerships, limited partnerships, limited liability companies, small closely held corporations, and large publicly traded corporations. Topics covered include contracts, sale of goods, insurance, international law, consumer protection legislation, warranties, product liability, and other consumer law subjects.

The meanings, assumptions, concepts, roles and functions of marketing, the marketing structure, along with the processes of segmentation, selecting target markets, analyzing consumer behaviors, conducting marketing research, and preparing the marketing mix are covered in this course.

This course focuses on the effective communication within the business environment where students will learn how to write, talk and behave in entrepreneurial scenarios. The use of polished writing and formal vocabulary, as well as critical thinking, problem solving, leadership and motivational attitude are some of the skills that will be studied in this course.

This course emphasizes data analysis as it relates to business decision making. Topics include comparisons involving means and proportions, ANOVA, correlation and linear regression, and multiple regression.

This course is designed to provide the student with some foundational ideation/ innovation concepts as well as engaging the student in reality-based ideation. The objective is for the student to develop their awareness and abilities in understanding the role ideation/innovation plays in today’s value creation process. This is an experiential course that explores the student’s creativity and skills to generate business ideas and concepts. Once ideas are developed, the class works on strengthening the ideas and concepts and developing these into prospects for start-ups. Finally, a venture screening filter is introduced and the field is narrowed to high potential business.

Foundation of business finance goals and function of finance with the tools and techniques of financial analysis for decision making and control management of assets financial and dividend policy and financial problem solving.

Major Requirements

The meaning, principles, importance and process of operation, material management, principles, operational systems and service system design, management and service standards, as well as automation technology and logistics.

The types of leadership and recognition of the problems faced by leaders in various working situations, understanding the role of the first-line supervisor and his subordinate exploration of theories of worker motivation and their application, nature and character of influential leaders

The process of generating data and information for decision making. Emphasis is on research design: exploratory, descriptive and causal; methodologies in measurement and scaling, sampling and field work; basic parametric and non-parametric techniques of data analysis are discussed.

The principles and process of strategic management, strategic planning tools, the function, control and evaluation of strategic management in profit and non-for-profit organizations as well as case study analysis.

Concepts and functions of human resource management, recruitment, selection, training and development, career planning, promotion, compensation, discipline, termination, merit and incentives for national and international employees.

Consumer behavior, as well as its role within the company’s marketing strategy; along with an examination of the concepts of motivation, perception, personality, learning and attitudes and impact on the purchasing decisions of consumers are discussed.

Step-by-step management of business projects, marketing projects; production, resource management, calculation of the socio-economic cost effectiveness of environmental projects; evaluation of project efficiency and effectiveness

This course introduces students to the concept of business ethics. Student will learn how to make decisions when dealing with ethical issues in personal life and in business situations. They will also be able to learn how to create a non-profit organization and measure the social impact of their activities.

Major Electives

Select 7 subjects for a total of 28 credits from the following;

The course introduces students to the basic principles of Event management. A realistic learning approach to understand meetings, Incentive travels, Conventions and Exhibitions.

This class prepares students to recognize and learn how to encourage people to construct a more fascinating event experience. The course delivers a general idea of meetings, incentives, conventions and exhibitions. It emphasizes on the strategic planning, organizing and control approaches that event organizers can apply to fashion dynamic meetings and events. The course contemplates various categories of meetings using different technologies. The main concentration is on meetings, incentive traveling, conventions, trade shows, and exhibitions. Consideration is given to the organization of large meetings and the interaction between meeting planners, exhibitors/organizers, and service providers around the city. Students learn how to strategize, organize, and execute any meeting or activity accompanying a convention.

This course teaches students how events can attract tourists, organizations or businesses to a destination. The students will acquire skills to create effective marketing and promotion campaigns and ways to generate revenue. There are many challenges to promoting tourism that students will learn to overcome. They will learn to categorize target audience of the created campaigns as well as the best approaches to advertise a campaign. They will also concentrate on consumer behavior in various markets and what kind of brand behavior works for those sectors.

This is an advanced course that explores strategies to fit a certain event. The main concentration in this course will be on how to identify and analyze databases to formulate strategy, marketing and sales plan for the most effective and efficient event. The course will concentrate on both the operations plan as w-ell as the marketing plan of an event in a strategic level. Sales and promotional activities will also be discussed here according to consumer behavior.

This advance course does an in-depth analysis of strategies and necessities for conception and design of events. Different events have different needs. The course will also concentrate on the management techniques of various events and methods of utilizing these events as promotional tools for various companies and causes like performances, sports events, roadshows and street carnivals etc. This industry being extremely competitive, students will learn ways to create exciting and memorable events which will hold consumer interest and promote business. Students will also learn the principles of design, effective procurement, synchronization and application of all the resources and productions, that gives life to an event.

In this advanced course student will learn the requirements of food and beverage management for events. The course gives an overview of the tangibles and intangibles involved to produce and outstanding event experience. Starting from quantity and quality management, the course discusses, work simplification, hygiene, merchandizing, cost control, facilities, service operation, tableware, linen, uniforms, decorations, design features, lighting, smell and sound. Students will also learn etiquettes of dining in different business environments. The class will teach how service affects service environment, systems and culture to best fit notions and clients expectations.

This course discusses the principles of management of MICE venues and facilities. The class focuses study of the distinctive challenges and opportunities of various types of venues for events. Precisely, the students learn planning, management, operations, evaluation and maintenance. Appropriate theories, procedures and frameworks will be taught here along with contemporary professional challenges concerning MICE venue and facilities. The students will get an idea about traffic circulation, security planning and safety issues.

This advance course teaches students about the stakeholders of an event organization as well as sponsorship management. In the first part of the course, students learn about the key stakeholders of the industry, their commitments and expectations. Based on this they learn to prioritize stakeholders, the benefits they strive for, organizational objectives and persuasion skills to create ‘buy-ins’. In the second part of the course, they learn the basic principles, procedures and skills of sponsorship management which is a very important part of event management business. They will learn fundraising, motivation skills, ethics, various types of funding sources, planning, campaigning, communication skills, grant proposal writing, solicitation skills, impact of globalization, philanthropy and online fundraisers.

This course will provide students an opportunity to explore different topics related to event experience with the help of expert guest speakers and workshops. Examples of some topics are Service experience, Legal issues, QA etc.

In this course the students will have an opportunity to put everything in practice what they have learned during previous EVT courses. They can work on a project or do an internship. In this course the student will be able to show his ability as a fully trained event manager.

Internship

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